X-WEB AR
Build. Publish. Sell.
Turn any physical image into an accessible, interactive experience. Point a phone, get instant context — multilingual overlays, video guides, voice instructions. No app download. No friction.
Museums & Art
Powered by X-Web
60+
Use Cases
15
Industry Verticals
0
App Downloads Required
<3s
Average Load Time
Trusted By
Squintwerks
Tiny print vertical — automated docent services
X-WEB House Agency
Custom AR builds across any vertical
Make and Sell AR Experiences
This is a maker site. Build browser-based AR experiences, publish them instantly, and sell them to your clients. No code required — just upload, attach, and ship.
Create
Upload any image target and attach video, audio, or overlay content. The builder handles the rest.
Publish
One click to go live. Every experience gets a shareable URL that works on any phone — no app needed.
Sell
White-label your work, set your own pricing, and deliver AR experiences to clients across any industry.
How It Works
Three steps from upload to live AR experience.
Upload Target
Drop in any image — a poster, label, artwork, or photo. Our system processes it into trackable target data automatically.
Attach Media
Upload the video, image, or audio that plays when the target is detected. Preview it in the builder.
Publish & Share
Hit publish and get a live URL instantly. Share it anywhere — no app download needed.
Built for Every Vertical
From museums to marketing campaigns, X-Web powers AR experiences across industries.
Museums
Education
Tourism
Food & Beverage
Real Estate
Events
Marketing
Retail
Everything You Need
A complete platform for building, publishing, and managing WebAR experiences.
Image Target Processing
Upload any image and our system automatically generates optimized tracking data.
Instant Publishing
One click to go live. Get a shareable URL that works on any modern smartphone.
White Label
Remove X-Web branding on Pro plans. Your brand, your experience.
Analytics Dashboard
Track views, detections, media plays, and errors across all experiences.
Team Collaboration
Invite team members, assign roles, manage projects together.
No App Required
Browser-based AR. Your audience just opens a link — no download needed.
See It In Action
RockCam is a live X-WEB AR experience running on our infrastructure. Open it on your phone, point at a concert poster, and watch it come alive. No app download — just tap the link.
Point your phone
at any poster
Migrating from 8th Wall?
We built X-Web for teams like yours. Same workflow you already know — upload a target, attach media, publish a link. No SDK changes, no new learning curve.
- Image target processing built on the same open-source engine
- Self-hosted — no dependency on Niantic infrastructure
- REST API + webhooks for Zapier, VAPI, and custom integrations
- More affordable — Free trial, then Starter at $9.99/mo, Pro at $99/mo
- GPS world placement mode — no Lightship VPS dependency
Your new home for WebAR
Simple, Transparent Pricing
Start free. Scale as you grow. No surprises.
Free
$0/mo
- 2 experiences
- 14-day trial
- Basic analytics
Starter
$9.99/mo
- 5 experiences
- 2 team members
- 30-day analytics
Pro
$99/mo
- 100 experiences
- White label
- Custom domain
Enterprise
$499/mo
- Unlimited
- Dedicated support
- SLA guarantee
Our Mission
This is not augmented reality as a novelty. It is access infrastructure — a system that ensures every customer, regardless of language, ability, or context, can understand and engage with a business.
— SMG (Shaffer Media Group) · Patent Pending · Canadian Innovation
Get In Touch
Questions? Ready to get started? Drop us a line.
What is WebAR?
WebAR (Web-based Augmented Reality) is a technology that delivers augmented reality experiences directly through a mobile web browser, eliminating the need for users to download a dedicated application. Unlike native AR apps that require installation from an app store, WebAR experiences are accessed via a standard URL — making them instantly shareable through QR codes, NFC tags, social media links, or printed materials.
X-WEB AR is a WebAR platform built for agencies and enterprise organizations. It provides image target tracking (detecting a specific image through the camera and overlaying digital content) and GPS world placement (anchoring AR content to geographic coordinates). The platform is powered by a self-hosted fork of the open-source 8th Wall engine, giving organizations full control over their AR infrastructure without dependency on third-party cloud services.
X-WEB AR is developed and operated by SMG (Shaffer Media Group), a Canadian media technology company. The platform serves creative agencies, museums, retailers, event producers, real estate firms, and educational institutions who need to deploy AR experiences at scale without requiring their audiences to install software.
Frequently Asked Questions
What is WebAR and how does it work?+
Do my users need to download an app?+
What is image target tracking?+
What is GPS world placement (Geo-AR)?+
How is X-WEB AR different from 8th Wall?+
What types of media can I overlay?+
Can I white-label the experience?+
Who built X-WEB AR?+
X-WEB AR vs. Alternatives
How X-WEB AR compares to other WebAR solutions on the market.
| Feature | X-WEB AR | 8th Wall (Niantic) | Zappar |
|---|---|---|---|
| Pricing (starts at) | $9.99/mo | Discontinued | $55/mo |
| Self-hosted engine | Yes | No (cloud) | No (cloud) |
| Image target tracking | Yes | Yes | Yes |
| GPS world placement | Yes | Via Lightship | No |
| No app download | Yes | Yes | Yes |
| REST API & webhooks | Yes | Limited | No |
| Call target (scan-to-call) | Yes | No | No |
| White-label | Pro+ | Enterprise only | Enterprise only |
| Team collaboration | All plans | Enterprise | Business+ |
| Open-source engine | Yes (forked) | Open-sourced 2024 | No |